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Analytics shows you what your chatbot is actually doing for your business: how many conversations it handles, what visitors ask about, how conversations end, and where your knowledge base has gaps. Open it from the chatbot sidebar. Pick a date range at the top right; every card on the page follows it.

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At a glance

The top of the page is available on every plan:
  • Stat tiles. Conversations, AI replies, visitors, and leads for the selected period.
  • Engagement funnel. Widget opens, then conversations started, then leads collected, each stage showing its share of the stage above. It answers “of everyone who opened the widget, how many actually talked to the bot, and how many left contact details?”
Charts break the same numbers down day by day, so you can see spikes, quiet weekends, and the effect of changes you make. Available on Growth and above; on Starter the page shows your real totals with the charts blurred until you upgrade.

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Conversation insights

AI-classified top topics, conversation outcomes, and top questions live on this page too, for Scale and above. They have their own guide: Conversation insights.

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Weekly digest

A Monday-morning email with last week’s numbers, top topics, and unanswered questions, for Growth and above. Details: Weekly digest.

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What the plan terms mean

The pricing page groups these features under three names. Here is exactly what each name includes, and nothing else.

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Basic analytics

Included on every plan, including Starter: the stat tiles (conversations, AI replies, visitors, and leads) and the engagement funnel. That is the complete list for Starter.

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Advanced analytics

Included on Growth and above: everything in basic analytics, plus the daily trend charts, CSV export of your data, knowledge gaps with one-click Q&A fixes, and the weekly email digest.

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AI conversation insights

Included on Scale and above: everything in advanced analytics, plus AI-classified top topics, conversation outcomes (resolved by AI, handed off, negative sentiment), and top questions grouped by meaning. These three names cover every analytics feature SiteGPT has. There are no separate ticket-deflection, satisfaction-score, or resolution-time metrics beyond the outcomes listed above.

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Plan availability