Fin (formerly Intercom, now owned by Salesforce) and SiteGPT both put an AI agent in front of your customers, then price it on opposite principles. Fin charges $0.99 per billable outcome and nothing when a conversation ends without one. SiteGPT charges a flat monthly rate for a stated number of messages regardless of outcome. With Fin, a failed conversation costs nothing. With SiteGPT, you know the bill before the month starts.
iShort answer
Fin is a platform: $29 to $132 per seat per month on annual billing for its Intercom helpdesk, plus $0.99 per Fin outcome, plus pay-as-you-go SMS, WhatsApp, and phone. What Meta itself charges for each WhatsApp message is laid out in WhatsApp Business API pricing. Salesforce closed its acquisition of Fin on 10 September 2026.
SiteGPT is an answering layer at $39, $79, or $259 a month billed yearly ($59, $129, or $429 billed monthly) for 4,000, 10,000, or 40,000 messages. Fin standalone has a 50-outcome monthly minimum ($49.50), so the break-even is about 79 outcomes a month against Growth billed yearly, or 130 billed monthly. At 2,000 conversations a month with half resolved by AI, Fin is $990 a month and SiteGPT Growth is $79 billed yearly.
Fin wins on suite depth, agent tooling, channel coverage, and 3,890 G2 reviews against 12. SiteGPT's Intercom chat integration is listed as coming soon.
If a signed BAA is a procurement gate, both vendors reserve HIPAA for their top tier. Only SiteGPT publishes the contract. Fin lists HIPAA support on Expert at $132 per seat per month. SiteGPT signs a BAA on Enterprise only and publishes the standard terms for legal review before a sales call.
Key takeaways
| Criterion | Winner | Evidence |
|---|---|---|
| Cost above ~80 outcomes/mo | SiteGPT | $79/mo billed yearly ($129 monthly) for 10,000 messages versus $0.99 per outcome |
| Cost at very low volume | Depends on billing | Fin standalone has a $49.50 monthly minimum. SiteGPT Starter is $39/mo billed yearly or $59 monthly |
| Budget predictability | SiteGPT | The plan states the message count before the month starts |
| Quality risk protection | Fin | A conversation with no billable outcome is not charged |
| Content sources | SiteGPT | 12+ source types versus a help-center-centred model |
| Platform depth | Fin | Inbox, ticketing, workflows, Copilot, proactive messaging, phone |
| Third-party validation | Fin | 4.5/5 from 3,890 G2 reviews versus 4.8/5 from 12 |
Fin bills per outcome. SiteGPT bills a flat rate for a stated number of messages.
Fin: $0.99 per outcome
Billed once per conversation with a billable outcome. Conversations with none cost nothing, and your monthly total moves with demand.
SiteGPT: flat per message
$39, $79, or $259 a month billed yearly ($59, $129, or $429 monthly) for 4,000, 10,000, or 40,000 messages. Every reply counts, and the total is known in advance.
The crossover
About 79 outcomes a month against Growth billed yearly, 130 billed monthly. Fin standalone's 50-outcome minimum puts it above Starter billed yearly at any volume.
The seat line
Fin on its Intercom helpdesk adds $29-$132 per Full seat per month. Fin on another helpdesk needs no seats but bills at least 50 outcomes.
$0.99
per Fin outcome, charged once per conversation no matter how many questions Fin answers inside it. Fin is included on every Intercom helpdesk plan and also runs on other helpdesks with no seats required and a 50-outcome monthly minimum.
Source: Fin pricing page, verified 27 September 2026Fin sells the whole service operation. SiteGPT sells the answering layer inside it.
Fin: the platform
- Intercom helpdesk seats at $29, $85, or $132 per seat per month on annual billing
- Fin AI Agent on every plan at $0.99 per outcome
- Shared inbox and ticketing, Messenger, help center, workflow builder
- Copilot at $29 per agent per month, Pro analytics at $99 a month
- Owned by Salesforce since 10 September 2026
SiteGPT: the answering layer
- $39, $79, or $259 a month billed yearly ($59, $129, or $429 monthly), flat
- 4,000, 10,000, or 40,000 messages a month by plan
- 12+ content sources including Intercom and Zendesk help centers
- 1, 4, or 10 dashboard seats included, no per-seat AI charge
- No inbox, no ticketing, no phone, no proactive messaging
How much does Fin cost?
$29 to $132 per seat per month on annual billing, plus $0.99 per Fin outcome. Intercom renamed itself Fin, and Salesforce completed its acquisition of Fin on 10 September 2026. Salesforce says Fin will continue to serve its customers as part of Salesforce AI Labs. The helpdesk seats are still sold under the Intercom name.
Pricing has two parts. Seats are paid per teammate by plan, and usage is paid for what you consume. The annual seat rates and the $0.99 outcome rate were re-read on the Intercom and Fin pricing pages on 27 September 2026. The monthly seat rates were last read by toggling the billing switch on 31 August 2026.
| Plan | Annual (per seat/mo) | Monthly (per seat/mo) | Notable inclusions |
|---|---|---|---|
| Essential | $29 | $39 | Fin, Messenger, shared inbox and ticketing, pre-built reports, public help center |
| Advanced | $85 | $99 | Multiple team inboxes, workflow builder, round robin, 20 free Lite seats |
| Expert | $132 | $139 | SSO and identity management, HIPAA support, SLAs, multibrand, 50 free Lite seats |
| Fin standalone | $0.99 per outcome | $0.99 per outcome | Runs on another helpdesk, including Salesforce and Zendesk. No seats, 50-outcome monthly minimum |
The Fin AI Agent is included on all three plans and billed at $0.99 per outcome on top of seats. Three add-ons are sold separately:
- Pro, $99 a month, covering analysis of 1,000 conversations
- Copilot, $29 per agent per month, with 10 free Copilot conversations per agent per month
- Proactive Support Plus, $99 a month, including 500 messages sent
Email campaigns, SMS, WhatsApp, and phone are pay-as-you-go on top.
Two details are easy to misread. The free Lite seats are not free agent seats. Only Full paid seats can interact with customers or send messages, and Lite seats are limited to internal collaboration. Early-stage startups should also check the Early Stage Program. It advertises 93% off, claims more than 12,000 participating startups, and changes this arithmetic a lot.
Disclosure: SiteGPT publishes this page. Every Fin figure comes from Fin's own pricing pages, linked in the Sources section.
How does Fin's per-outcome pricing compare with SiteGPT's messages?
A Fin outcome covers a whole conversation, and a SiteGPT message is a single reply. Converting one into the other needs two assumptions, and this page states both.
Fin charges once per conversation that reaches a billable outcome, however many questions it answers inside that conversation. The billable outcomes include a resolution (no further help requested after Fin's last answer) and a procedure handoff to a human that you configured. Conversations that end with no billable outcome are not charged, so Fin absorbs part of the cost when its AI underperforms.
SiteGPT counts every reply the bot sends. A conversation that takes four exchanges consumes four of the plan's messages whether it ends in a resolution, an escalation, or the customer closing the tab.
The first assumption is how many messages a typical conversation takes. The second is what share of conversations the AI resolves. This page uses four messages per conversation and a 50% AI resolution rate. The 50% figure comes from Intercom's pricing page, which quotes Robin's Director of Technical Support reporting a 50% resolution rate with Fin.
Credit metering is a third model. Chatbase and CustomGPT charge per model request rather than per reply or per outcome. SiteGPT vs Chatbase and SiteGPT vs CustomGPT cover how that changes the forecast if you are weighing those tools too.
Is SiteGPT or Fin cheaper at 2,000 conversations a month?
SiteGPT, by about $10,900 a year against Fin standalone on these assumptions.
Scenario: 2,000 customer conversations a month, half resolved by the AI, four messages per conversation, five people on the service team, annual billing throughout.
| Line item | Intercom helpdesk + Fin | Fin standalone | SiteGPT Growth |
|---|---|---|---|
| Seats | 5 Full at $85/mo = $425/mo | None required | Included, 4 seats |
| AI usage | 1,000 outcomes at $0.99 = $990/mo | 1,000 outcomes = $990/mo | Included, 8,000 of 10,000 messages |
| Plan fee | Included above | None | $79/mo billed yearly |
| Monthly total | $1,415 | $990 | $79 |
| Annual total | $16,980 | $11,880 | $948 |
On monthly billing, SiteGPT Growth is $129 a month, or $1,548 a year, and Advanced seats rise to $99 each.
$10,932 a year less than Fin standalone at this volume
Fin standalone bills 1,000 outcomes a month at $0.99, which is $990 a month or $11,880 a year with no seat cost. SiteGPT Growth is $948 a year billed yearly ($1,548 on monthly billing, still $10,332 less) and covers 10,000 messages, enough for all 2,000 conversations at four messages each with 2,000 messages spare. The comparison covers the AI answering layer only. Fin's seats also buy an inbox and ticketing system that SiteGPT does not provide.
The gap narrows as volume falls.
At what volume does SiteGPT become cheaper than Fin?
At about 79 AI outcomes a month against Growth billed yearly, or 130 billed monthly. Fin's cost rises in a straight line above its minimum and SiteGPT's is fixed, so the crossover depends only on the billing cycle.
| SiteGPT plan | Billed yearly (per mo) | Fin outcomes for the same money | Billed monthly | Fin outcomes for the same money | Message allowance |
|---|---|---|---|---|---|
| Starter | $39 | 39 (below Fin standalone's 50 minimum) | $59 | 59 | 4,000 |
| Growth | $79 | 79 | $129 | 130 | 10,000 |
| Scale | $259 | 261 | $429 | 433 | 40,000 |
Fin standalone never undercuts SiteGPT Starter billed yearly. Its 50-outcome minimum costs $49.50 a month, against $39. Against Starter billed monthly at $59, Fin standalone is cheaper below about 59 outcomes a month.
The one route where Fin wins at very low volume is its own Intercom helpdesk, which has no outcome minimum. One Essential seat at $29 a month billed annually plus 10 outcomes is $38.90, just under Starter billed yearly. Against Starter billed monthly, that setup stays cheaper up to about 30 outcomes a month.
Above those lines the flat plan pulls away fast, subject to one condition: your total message volume has to fit the plan. At four messages per conversation, Starter's 4,000 messages covers about 1,000 conversations a month and Growth's 10,000 covers about 2,500. Extra volume is 5,000 messages for $59 a month billed monthly, or $39 billed yearly.
$49.50
Fin standalone's monthly minimum (50 outcomes), above SiteGPT Starter's $39/mo billed yearly
~79 / ~130
outcomes a month where Fin standalone matches SiteGPT Growth billed yearly / monthly
$0.008
effective cost per message on SiteGPT Growth billed yearly at 10,000 messages
Which platform trains on more content?
SiteGPT. It documents 12 or more source types. They include websites, sitemaps, YouTube, GitHub, raw text, and file uploads (CSV, TXT, PDF, DOCX, PPTX, MD). Cloud sources are Google Drive, Notion, Dropbox, OneDrive, SharePoint, and Box, plus help centers on Intercom, Zendesk, Freshdesk, Confluence, and Gitbook.
Volume runs 1,000 pages on Starter, 10,000 on Growth, and 50,000 on Scale, where a page is roughly 2,500 cleaned characters.
Auto-refresh re-crawls those sources on a schedule: monthly on Growth, weekly with a daily auto-scan on Scale, and daily on Enterprise. Teams whose documentation changes often get current answers without a manual re-crawl.
Fin is built around the content you keep in its Intercom help center plus connected sources. That is coherent if Intercom is already your system of record and limiting if your knowledge lives in Google Drive, Notion, or a code repository.
SiteGPT also documents 95 or more languages with per-bot control.
Does SiteGPT integrate with the Intercom inbox?
SiteGPT can train on an Intercom help center, but the Intercom chat-channel integration is listed as coming soon.
An Intercom help center is a supported SiteGPT content source. If your articles live in Intercom, SiteGPT can train on them today, and that is the path most teams evaluating this actually need.
The Intercom chat-channel integration is listed as coming soon. SiteGPT's live chat integrations on Growth and above are Slack, Crisp, Messenger, Google Chat, Freshchat, and Zoho SalesIQ. Zendesk needs Scale and Zendesk Suite Professional or above. Starter includes no chat integrations, and WhatsApp and HubSpot are also on the coming-soon list.
The "keep your inbox, swap the AI" pattern that works with Zendesk does not yet work with the Intercom inbox. Treat SiteGPT as an alternative to Fin rather than a layer inside it, and check the integrations page for current status before committing.
Teams that specifically want to keep an existing inbox and change only the AI will find the working version of that pattern in SiteGPT vs Zendesk. For a live-chat-first suite aimed at smaller teams rather than an enterprise one, see SiteGPT vs Tidio.
When is Fin better than SiteGPT?
When you want one vendor to run the whole service operation, or when your AI volume is very low.
Pros
- Outcome pricing transfers quality risk: a conversation with no billable outcome is not charged.
- A complete platform: shared inbox, ticketing, Messenger, help center, workflow automation, round robin assignment.
- Fin runs on other helpdesks, including Salesforce (which now owns Fin) and Zendesk, with no seats required.
- Fin takes action on external systems and hands off into your preferred inbox.
- Copilot gives agents an in-inbox AI assistant, plus AI auto-translation.
- Proactive support: posts, checklists, product tours, surveys, and campaign series.
- Channel breadth: email campaigns, SMS, WhatsApp, and phone as pay-as-you-go.
- 3,890 G2 reviews at 4.5/5, an evidence base SiteGPT cannot match.
- 93% off for early-stage startups through the Early Stage Program.
Cons
- Two variable lines, seats and outcomes, so next quarter's bill is an estimate.
- Fin standalone bills at least 50 outcomes a month, even in a quiet month.
- Full seats are required for anyone customer-facing. Free Lite seats are internal only.
- HIPAA support, SSO, and SLAs are gated to Expert at $132 per seat per month.
- Content model centres on its own help center rather than external sources.
- G2's summary of common criticisms includes missing features, AI limitations, and cost.
Best forTeams that want one vendor to own the whole service operation, and whose AI volume is either low enough that outcome pricing is cheap or valuable enough that a variable bill is acceptable.
Third-party rankings usually list Fin next to Decagon and Sierra. All three are compared with Ada, Zendesk, and Gorgias in the best AI customer support agents.
Full side-by-side table
| Feature | SiteGPT | Fin (formerly Intercom) |
|---|---|---|
| Owner | SiteGPT | Salesforce, since 10 September 2026 |
| Pricing model | Flat monthly per message allowance | Per Full seat plus per Fin outcome |
| Entry plan (annual) | $39/mo billed yearly, 4,000 messages | $29/seat/mo plus $0.99 per outcome |
| Mid plan (annual) | $79/mo billed yearly, 10,000 messages | $85/seat/mo plus $0.99 per outcome |
| High plan (annual) | $259/mo billed yearly, 40,000 messages | $132/seat/mo plus $0.99 per outcome |
| Monthly rates | $59 / $129 / $429 | $39 / $99 / $139 per seat |
| AI without the platform | Not applicable | Fin standalone, $0.99 per outcome, no seats, 50-outcome monthly minimum |
| Billed on failure | Yes, messages count regardless | No, only billable outcomes (resolutions, configured handoffs) |
| Seats included | 1 / 4 / 10 by plan | None. 20 or 50 free Lite seats on Advanced and Expert |
| Bots included | 1 / 2 / 3 by plan | One Fin agent |
| Content sources | 12+ including Intercom and Zendesk help centers, cloud drives, GitHub, YouTube | Intercom help center plus connected sources |
| Training volume | 1,000 / 10,000 / 50,000 pages | Not published as a page count |
| Auto-refresh | Monthly, weekly, or daily by plan | Not published as a schedule |
| Shared inbox and ticketing | Not offered | Included on every plan |
| Workflow automation builder | Not offered | Advanced and above |
| Agent-side AI assistant | Not offered | Copilot, $29 per agent per month |
| Proactive messaging | Not offered | Proactive Support Plus, $99 a month |
| Voice and phone | Not offered | Pay-as-you-go |
| SMS and WhatsApp | Not offered | Pay-as-you-go |
| Human escalation | All tiers, email and dashboard notifications. Slack from Growth, Zendesk from Scale | Into the Intercom inbox or a preferred inbox |
| Intercom chat integration | Coming soon, not live | Native |
| Languages | 95+ documented | Multilingual help center on Advanced and above |
| Remove branding | $59/mo billed monthly, or $39/mo billed yearly | Not published as an add-on |
| Free trial | 7 days, all self-serve plans, card required | Free trial, add-ons included |
| Compliance top tier | HIPAA BAA and DPA on Enterprise only | HIPAA support, SSO, SLAs on Expert |
| G2 rating | 4.8/5 (12 reviews) | 4.5/5 (3,890 reviews, listed as Fin) |
Should you choose SiteGPT or Fin?
Choose SiteGPT for high answer volume and a fixed budget. Choose Fin if you want one platform that includes the inbox, ticketing, and phone.
For high answer volume, choose SiteGPT. Above roughly 80 outcomes a month on yearly billing, or 130 on monthly billing, SiteGPT Growth is cheaper, and the gap widens linearly. At 1,000 outcomes a month it is $948 a year billed yearly against $11,880.
For very low volume inside a Fin helpdesk, Fin can be cheaper. One Essential seat plus a handful of outcomes costs less than SiteGPT Starter. That holds up to about 10 outcomes a month against Starter billed yearly, and about 30 against Starter billed monthly. Fin standalone on another helpdesk bills at least $49.50 a month.
For one vendor owning the whole operation, choose Fin. Fin includes inbox, ticketing, workflows, proactive messaging, Copilot, and phone. SiteGPT offers none of them.
For a fixed number in the budget, choose SiteGPT. Fin bills seats plus outcomes, and the outcome line moves with demand. A SiteGPT message allowance is fixed.
For knowledge spread outside your helpdesk, choose SiteGPT. Google Drive, Notion, GitHub, YouTube, and multiple help center platforms are ingested natively and refreshed on a schedule.
For keeping your existing inbox and changing only the AI, check the integration first. That pattern works today with Crisp and Slack on SiteGPT Growth, and with Zendesk on SiteGPT Scale. With the Intercom inbox it does not, because that integration is still coming soon.
How many conversations does the AI resolve each month?
- If under about 10, and you already use the Intercom helpdesk→Fin on one Essential seat
- If under about 2,500→SiteGPT Starter or Growth ($39 or $79/mo billed yearly)
- If well over 2,500→SiteGPT Scale at $259/mo billed yearly ($429 monthly) for 40,000 messages
Do you already have an inbox and ticketing system?
- If no, we need one→Fin, which bundles the Intercom helpdesk on every plan
- If yes, and it is Crisp or Slack-based→SiteGPT Growth integrates with it live
- If yes, and it is Zendesk Suite Professional or above→SiteGPT Scale integrates with it live
- If yes, and it is Intercom→SiteGPT can read the help center, but the inbox integration is coming soon
Which risk hurts more, a wrong answer or a wrong forecast?
- If a wrong answer we paid for→Fin, which bills only outcomes
- If a bill finance did not budget for→SiteGPT, which is flat
Where does the content the AI must answer from live?
- If the Intercom help center only→Either platform can read it
- If also Drive, Notion, GitHub, YouTube, or a website→SiteGPT ingests all of them natively
| Scenario | Best pick | Why |
|---|---|---|
| SaaS resolving 1,500 conversations a month with AI | SiteGPT Growth | $948/yr billed yearly ($1,548 monthly) against roughly $17,820/yr in Fin outcomes |
| Brochure site with 20 AI resolutions a month | SiteGPT Starter billed yearly | $39/mo, below Fin standalone's $49.50 minimum and one Essential seat plus 20 outcomes ($48.80) |
| Team with no helpdesk that needs one | Fin | The Intercom inbox and ticketing are included on every plan |
| Existing Zendesk desk, wants a cheaper AI layer | SiteGPT Scale or Fin standalone | SiteGPT's Zendesk handoff needs Scale ($259/mo billed yearly). Fin runs on Zendesk at $0.99 per outcome, 50 minimum |
| Docs in Notion, GitHub, and a website | SiteGPT | All three are native sources with scheduled auto-refresh |
| Finance wants a fixed annual AI number | SiteGPT | Seats plus per-outcome usage cannot be forecast exactly |
| Service team needs an in-inbox AI assistant | Fin | Copilot at $29 per agent per month. SiteGPT has no equivalent |
| Outbound product tours and checklists | Fin | Proactive Support Plus at $99/mo |
| Answering in 20+ languages | SiteGPT | 95+ documented languages with per-bot control |
| Early-stage startup, pre-revenue | Check both | Fin advertises 93% off via its Early Stage Program |
| HIPAA required | Either, at top tier | Fin Expert at $132/seat/mo, or SiteGPT Enterprise only, with a signed BAA |
For review-intent research on Fin itself, see the Intercom Fin AI review, and for a wider field of options see the best Intercom alternatives and AI chatbots for Intercom. Broader cost comparisons across the category are in the AI chatbot pricing comparison. For platforms scored specifically on handoff quality, see the AI chatbots with human handoff roundup.
Frequently asked questions
Pricing
How much does Fin (formerly Intercom) cost? Fin charges per seat plus usage on its Intercom helpdesk. On annual billing the seat rates are $29 per seat per month on Essential, $85 on Advanced, and $132 on Expert. On monthly billing they are $39, $99, and $139. The Fin AI Agent is included on every plan and billed separately at $0.99 per outcome. Add-ons are Pro at $99 a month, Copilot at $29 per agent per month, and Proactive Support Plus at $99 a month.
How does Fin's $0.99 per outcome pricing work? You pay $0.99 per billable outcome, charged once per conversation even if Fin answers several questions inside it. Billable outcomes include a resolution (no further help requested after Fin's last answer) and a configured procedure handoff to a human. A conversation that ends with no billable outcome is not charged. Fin can also run on another helpdesk, including Salesforce, Zendesk, and others, with no seat cost but a minimum of 50 outcomes a month.
Which is cheaper, SiteGPT or Fin? It depends on volume and billing cycle. Fin standalone has a 50-outcome monthly minimum ($49.50), so SiteGPT Starter at $39/mo billed yearly always costs less than Fin standalone. Against SiteGPT billed monthly ($59 Starter, $129 Growth), the break-even is about 59 and 130 outcomes a month. At 2,000 conversations a month with half resolved by AI, Fin standalone is $990 a month and SiteGPT Growth is $79/mo billed yearly ($129 billed monthly).
What is the break-even point between Fin and SiteGPT? On yearly billing, about 79 outcomes a month against SiteGPT Growth ($79/mo) and 261 against Scale ($259/mo). Starter at $39/mo billed yearly is below Fin standalone's $49.50 monthly minimum. On monthly billing, about 59 outcomes against Starter ($59), 130 against Growth ($129), and 433 against Scale ($429). Above those volumes the flat plan is cheaper, provided your total message volume fits the plan's allowance.
Does the Intercom helpdesk include free seats? Yes, but only Lite seats, and only on the higher plans. Advanced includes 20 free Lite seats and Expert includes 50. Lite seats are limited to internal collaboration. Only Full paid seats can interact with customers, send messages, or use outbound content. Budget for Full seats at the published $29, $85, or $132 annual rates.
Which pricing model is less risky? They shift risk in opposite directions. Fin's outcome pricing means a conversation with no billable outcome costs you nothing, so Fin absorbs part of the cost of poor performance. Few vendors offer that. Flat message pricing counts every reply, resolved or not, and in return the total is known before the month starts.
Capabilities
Who owns Fin now? Salesforce. Intercom renamed itself Fin, and Salesforce completed its acquisition of Fin on 10 September 2026. Fin's pricing page still sells the Intercom helpdesk seats and the Fin AI Agent, and Fin continues to run on non-Intercom helpdesks, including Salesforce's own.
Does SiteGPT integrate with Fin or the Intercom helpdesk? Partly, and the distinction matters. An Intercom help center is a supported SiteGPT content source, so SiteGPT can train on help center articles you already maintain there. The Intercom chat-channel integration is listed as coming soon and should not be treated as live. Today SiteGPT's live chat integrations are Slack, Crisp, Messenger, Google Chat, Freshchat, and Zoho SalesIQ from Growth, plus Zendesk from Scale.
Which platform can train on more content? SiteGPT. It documents 12 or more source types including websites, sitemaps, YouTube, GitHub, raw text, file uploads, Google Drive, Notion, Dropbox, OneDrive, SharePoint, Box, and help centers including Intercom, Zendesk, Freshdesk, Confluence, and Gitbook, with 1,000 to 50,000 pages by plan and scheduled auto-refresh. Fin is built primarily around your Intercom help center content and connected sources.
How does human escalation compare? Fin's is tighter because the inbox is part of the product. Fin hands off into its own shared inbox or a preferred inbox on an existing helpdesk, with agent tooling and Copilot alongside. SiteGPT escalates when the visitor asks for a person, then notifies the team with the transcript and captured contact details. Email and dashboard notifications work on every plan, Slack needs Growth, and webhooks and Zendesk need Scale.
Fit
When is Fin the better choice? When you want one platform rather than a layer. Fin's Intercom helpdesk bundles a shared inbox and ticketing system, Messenger, help center, workflow automation, round robin assignment, Copilot for agents, proactive messaging, and pay-as-you-go SMS, WhatsApp, and phone channels. Fin also takes action on external systems and hands off into your preferred inbox. Fin's G2 listing carries 3,890 reviews against SiteGPT's 12.
Which is better for a small team on a tight budget? It depends on volume, not team size. Fin standalone bills at least 50 outcomes a month ($49.50), so it never undercuts SiteGPT Starter at $39/mo billed yearly. Fin inside the Intercom helpdesk has no outcome minimum but needs at least one Full seat at $29/mo billed annually, which undercuts Starter billed yearly only below about 10 outcomes a month. Early-stage startups should also check Fin's Early Stage Program, which advertises 93% off.
Which platform is better for regulated industries? Both gate compliance to their top tier. Fin lists HIPAA support, SSO and identity management, and SLAs on the Expert plan at $132 per seat per month on annual billing. SiteGPT makes a signed HIPAA BAA and a signed DPA available on Enterprise only, with HIPAA not included on Starter, Growth, or Scale. SiteGPT publishes its standard BAA in full, so counsel can read the retention, breach-notice, and subcontractor terms before a sales call rather than after one.
One planning note if PHI is in scope: a SiteGPT HIPAA workspace scopes PHI to end-user conversations, keeps training content PHI-free, and turns off connected apps and third-party chat integrations so conversations stay in the covered channel. Conversation text is redacted 7 days after last activity by default, configurable on the order form. The HIPAA docs describe how a covered workspace behaves day to day.
What are the third-party ratings for each? Fin is listed on G2 at 4.5 out of 5 from 3,890 reviews. SiteGPT holds 4.8 out of 5 from 12 reviews. The scores are close and the evidence bases are not comparable. G2's summary of Fin's most common criticisms includes missing features, AI limitations, and cost. Review counts were read in July 2026.
Sources
- Intercom pricing, annual seat rates and the $0.99 outcome rate re-read 27 September 2026. Monthly seat rates, add-ons, Lite seat rules, and the Early Stage Program read 31 August 2026 or earlier
- Fin pricing, billable outcome definitions, no seat cost on other helpdesks, and the 50-outcome monthly minimum, read 27 September 2026
- Salesforce: Salesforce Completes Acquisition of Fin, 10 September 2026
- Fin reviews on G2, 4.5/5 from 3,890 reviews, including G2's summary of common criticisms
- SiteGPT pricing, verified 27 September 2026
- SiteGPT integrations for live versus coming-soon integration status, and the Zendesk integration docs for its Scale and Suite Professional requirement
- SiteGPT human support documentation for escalation and notification specifics
- SiteGPT HIPAA program page, standard BAA, and HIPAA workspace docs for BAA availability, plan gating, and covered-workspace behavior
- SiteGPT reviews on G2, 4.8/5 from 12 reviews