Getting started with SiteGPT

SiteGPT lets you build an AI chatbot trained on your own content. It answers customer questions in your brand’s voice, around the clock. It uses retrieval-augmented generation (RAG) over the material you already have, so there is no model to train and no code to write. RAG pairs a language model with a search index over your documents, an approach first described in a 2020 paper by Lewis et al.

1. Create your chatbot

Sign in and create a new chatbot. Give it a name and pick the model that fits your use case. You can change both later. Every self-serve plan comes with a 7-day free trial (credit card required, cancel before it ends), so you can build and test the full experience first.

2. Train it on your content

Add a website URL to crawl your pages automatically, or bring in a sitemap, help center, files, YouTube, GitHub, or cloud storage like Google Drive and Notion. SiteGPT trains on 12+ sources and indexes everything. The chatbot then answers from your knowledge base instead of guessing. Auto-sync keeps that content fresh as your product changes. How crawling, chunking, and indexing work under the hood is covered in what content ingestion is.

3. Customize and test

Set the greeting, colors, logo, and language to match your brand. Use the Persona and Custom Instructions fields to shape how the chatbot replies, then ask a few real questions in the preview to confirm the answers look right. If it cannot answer a question confidently, add content on that topic and retrain.

4. Embed it on your site

Copy the embed snippet and drop it into your site to add the chat widget, or install the WordPress plugin. The widget matches the branding you set, so it looks native out of the box. Your assistant is now live on the site. It can hand a conversation to a human whenever a customer asks, and if handoff matters most for your team, compare options in the best AI chatbots with human handoff. On WordPress the install has a few more steps, and they are covered in how to add a chatbot to WordPress. The SiteGPT plugin itself, its requirements, and the script options are on SiteGPT for WordPress.

Want a deeper walkthrough? Read how to create an AI chatbot or see 7 ways to improve customer service with AI. If you would rather have an AI assistant like Claude set up and run the chatbot for you, start with SiteGPT for AI agents.

Sources

• Lewis et al., Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks (2020): the paper that introduced RAG.
• SiteGPT pricing: plans and the 7-day trial terms.