> ## Documentation Index
> Fetch the complete documentation index at: https://sitegpt.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversation insights

> AI-classified topics, conversation outcomes, and the top questions your visitors keep asking.

**Conversation insights** read every conversation and turn it into
structured data: what visitors asked about, how each conversation ended,
and the exact questions that keep coming up. Classification runs
automatically about 30 minutes after a conversation goes quiet.

Insights are part of [AI conversation
insights](/docs/navigating-your-chatbot/analytics#ai-conversation-insights)
on **Scale and above**, and appear on the Analytics page.

<Info>
  HIPAA workspaces handle insights differently: classification is never
  switched on automatically by your plan (enabling it is an explicit
  decision for your workspace), and when enabled it files conversations
  only against topic labels your team defines. See the
  [HIPAA page](/docs/navigating-your-account/hipaa) for the full posture.
</Info>

## Top topics

What visitors asked about, ranked by frequency. You control the labels:

* **Discover new topics automatically.** The AI prefers your labels
  whenever one fits, and can add topics it discovers on its own. Good when
  you want to learn what people ask about.
* **Only use my topic list.** Every conversation is filed under one of
  your labels, or "other". Trends stay stable; nothing new appears. Good
  for reporting against fixed categories.

Add topics that matter to your business (billing, refunds, onboarding) in
the topic list inside the card. **Re-analyze conversations** re-files the
last 90 days under your current list and resets topics, outcomes, and top
questions, so use it after you reshape the list.

## Conversation outcomes

The share of classified conversations that were **resolved by AI**,
**handed off** to a human, or ended with **negative sentiment**. Watch the
resolved number as you improve your knowledge base; watch negative
sentiment for early warning.

## Top questions

The exact questions visitors keep asking, grouped by meaning: one
canonical phrasing plus real examples, ranked by frequency. Each row has a
shortcut to add the answer as a custom response, so the most-asked
unanswered question is always one click from being fixed.